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Privacy Policy

Last Updated: January 19, 2024

At Aturna, keeping your personal information safe and private is our top priority. We go to great lengths to make sure your data is secure and protected.

This notice describes the Privacy Policy of GUIDR LLC. By using the Aturna℠ Estate Planning Platform, using the Aturna website, downloading documents from Aturna, or engaging in any other form of electronic communication or interaction with Aturna (collectively, Aturna Services”), you are accepting the terms described in this Privacy Policy, as they may be modified from time to time.

Aturna is committed to protecting your personal information and your right to privacy. This Privacy Policy is intended to help you understand our practices for the use, disclosure, and access to the information we collect when you interact with Aturna. Please read this Privacy Policy carefully as it will help you make informed decisions about sharing your personal information with us.

By accessing or using any Aturna Services, you agree to this Privacy Policy and our Terms of Use. If you do not accept the terms of this Privacy Policy or our Terms of Use, you are not authorized to use Aturna Services for any purpose.

Any information that we collect is subject to the Privacy Policy in effect at the time such information is collected. We may, however, revise the Privacy Policy from time to time. The current version will always be posted on our Privacy Policy page. If you have questions or concerns about our Privacy Policy or our practices for the security and protection of your personal information, please contact us at

1. Information we collect.

Aturna collects information and data to develop, operate, safeguard, and enhance Aturna Services and user experience on our platform. The type of information we collect from you depends on how you use Aturna Services and what information you choose to provide to us. You represent that all personal information that you provide is true, complete and accurate, and you will notify us of any changes to your personal information. We collect information from you in two ways: personal information you disclose, and information automatically collected as explained below.

Information related to the creation of your account with Aturna or you voluntarily disclose when you use Aturna Services, such as information provided to use our estate planning platform and generate estate planning documents, is referred to as your “Personal Information”. Personal Information may include such information as your name, email address, mailing address, phone number, pronouns, and personal details, family information, and financial information that you provide to create estate planning documents. It also may include payment and billing information, such as payment method, credit card information and 13. Contact Information. Personal Information may also include your username, password, and other details related to your account with Aturna, and any text, images, file attachments, and content you provide while using our estate planning document platform.

In addition to Personal Information that you knowingly disclose, we automatically collect certain information when you visit our website or use Aturna Services. This information does not reveal your specific identity (such as your name or contact information) but may include device and usage information, such as your IP address, software and hardware you use (such as browser types, operating systems, ISPs, platform type, device type, mobile device identifiers such as make and model, mobile carrier), country, language preferences, referring URLs, pages or features of Aturna Services used and associated dates and timestamps, search terms, links you click, whether you open messages sent to your account, and other statistics related to your usage of our systems.

We may also collect technical information such as web storage data, data stored in application data caches and data provided by web pixels, cookies and anonymous identifiers. We use this information primarily to maintain the security and operation of Aturna Services and for our internal analytics and reporting purposes. We retain and use this information and data to examine and analyze usage trends and user preferences.

We also use tools, including third-party tools, to collect analytics data. Some of this information is collected using cookies and other tracking technologies, such as web beacons, session replay scripts, and similar technologies (“tracking technologies”). We may also work with third party partners to employ tracking technologies. When using Aturna Services, we may save one or more cookies onto your web browser. We use both session and persistent cookies to collect, store and track information and data to improve your user experience. A session cookie is one that disappears after you close your browser. A persistent cookie remains after you close your browser and can generally be removed. If you would prefer not to accept cookies or otherwise wish to disable our use of tracking technologies, it is possible to modify your cookie settings through your web browser. Please note that doing so may negatively impact your user experience, as some features may not work properly.

Note that when clicking links to third party websites, cookies or pixels may be transmitted to your computer’s web browser. Aturna has no control over cookies or pixels, or other data transmitted by a third party. Aturna is not responsible for any cookies, pixels or data storage on your computer accessed through a third-party website or service.

We automatically gather information and data which is not connected to your personal identity to improve Aturna. We may collect information by aggregating and anonymizing other information. The aggregation and anonymization process prevents the information from being associated or identified with any one customer account, user, or individual. We may use aggregated and anonymized information for a wide variety of statistical and analytical purposes.

All forms of information that we collect is referred to collectively in this policy as “information.”

2. Using the information we collect.

We use the information we collect for a variety of business purposes, which may include:

  • Communicating with you;
  • Providing you with Aturna Services;
  • Responding to requests or inquiries from you;
  • Providing customer support or technical assistance;
  • Creating or administering your account;
  • Billing you for services and processing payments;
  • For business analysis, research purposes, or to improve Aturna Services;
  • Customizing existing and future product offerings and other aspects of Aturna Services;
  • Securing and safeguarding Aturna Services and protecting your information and data;
  • Analyzing metadata;
  • Marketing or offering other services that you may be interested in;
  • Sharing with third parties for the purposes discussed below; and/or
  • Any legitimate business purpose, provided that the information is aggregated and anonymized.

We may use your information for the above purposes and to otherwise perform our obligations under these Terms of Use. We may also use your information to respond to law enforcement or other governmental or legal authorities, and to otherwise use the information consistent with your instructions to us, including both explicit instructions, such as when you contact us directly with a request, and implied instructions, such as when you engage us to provide you with Aturna Services.

If you provide us with feedback on your use of Aturna Services, we have the right, but not the obligation, to post your feedback on our social media platforms, website, and on the social media platforms and websites of our affiliates. Your feedback is free, voluntary, and provided at your own risk.

3. How we share information.

We disclose information we collect in the following cases:

  • You asked us to, or otherwise gave your consent directly or impliedly;
  • With vendors and service providers we engage to provide the Aturna Services;
  • To attorneys you have authorized to receive your information for estate planning purposes;
  • With vendors and service providers we engage to help us gain insights and analytics into how Aturna Services are used and how they might be improved;
  • As necessary to comply with applicable law, including governmental requests, law enforcement requests, and otherwise to protect the rights, privacy, safety, or property of you, us, or others;
  • As necessary in the event of a proposed or actual reorganization, merger, sale, joint venture, assignment, transfer, financing, or other disposition of all or any portion of Aturna business, assets, or stock; or
  • With others for any legitimate business purpose, provided the information is aggregated, anonymized, and/or otherwise not personally identifiable to you. This includes our right to transfer and/or sell any data and information we collect that is not personally identifiable to you. We will never sell any information or data that is personally identifiable to you.

4. Securing your information.

Aturna employs information security practices and procedures commensurate with reasonable industry standard, including administrative and technical safeguards, designed to (i) keep your information safe and secure, (ii) protect against anticipated threats or hazards to the security or integrity of your information, and (iii) protect against unauthorized access or use of your information. As reminder, however, it is your responsibility to keep your username and password confidential and not to share your username or password with others. We cannot be responsible for access to your information by parties who have gained access to your account by using your username and password.

5. Storing your information.

Aturna primarily processes and stores information on servers located in the United States, however from time to time it may be necessary for us to process and store your information on servers located outside of the United States. By using Aturna Services, you consent to the transfer of your information to any location where we may need to process and store your information.

The Aturna estate planning platform is built on Google Cloud Platform (GCP); a leader in the web-hosting industry. Google maintains ISO 27001 and SAS70 Type II certification for the GCP infrastructure. You can learn more about Google Cloud Platform Security here.

6. Updating your information.

You may update your information at any time through your Aturna account. If you are unable to update your information for any reason, or if you would like to terminate your account, please contact our customer support team at

7. Collection, Use, and Protection of Client Information.

User acknowledges that use of the Platform requires Authorized Clients to enter personal and confidential information (“Client Information”) into the Platform for purposes of producing Estate Planning documents. Aturna will collect, use, and protect such Client Information in accordance with Aturna’s Terms of Use and Privacy Policy. Aturna will employ information security practices and procedures commensurate with reasonable industry standards that include administrative and technical safeguards designed to (i) ensure the security and confidentiality of Client Information, (ii) protect against anticipated threats or hazards to the security or integrity of Client Information, and (iii) protect against unauthorized access or use of Client Information. User acknowledges that Aturna may, directly or indirectly through the services of third parties, collect, use and store non-personally identifiable information regarding use of the Platform by users to improve the performance of, or develop updates to, the Platform, or for any other lawful purpose. User agrees to protect the confidentiality and privacy of any Client Information received by User in connection with its use of the Platform.

8. Promotional Activities.

We send promotional emails and newsletters from time to time to users who have provided us with their email address or whose email addresses we have obtained through other sources. You can opt-out of promotional communications by using the “Unsubscribe” link in an email you receive from us or by emailing us at

9. Opting out of Cookies and Tracking Technologies.

If you would prefer not to accept cookies or otherwise wish to disable our use of tracking technologies, most browsers and mobile devices allow you to change your settings to notify you when you receive cookies or other tracking technologies are being used, and to choose whether to accept/allow it. Most browsers also allow you to disable or delete existing cookies or to automatically reject future cookies. Disabling cookies may limit your ability to use Aturna Services.

10. Third-party services and analytics.

Aturna utilizes third party technology services and analytics providers to ensure the reliable delivery of Aturna. We may add or remove third party service and analytics providers with or without notice.

11. Links to third-party websites and services.

Aturna may at times offer links and references to third party websites and services. This Privacy Policy does not apply once you leave the Aturna website and access and use third party websites and services. In that case, the third party’s privacy policy and terms of service would apply. Aturna has no responsibility for the collection or use of information or data you provide through third party websites or services. Aturna assumes no liability for your disclosure of personal information, data, and content to third parties. It is your responsibility to review the privacy policies and terms of service for third party websites and services before you access, use, or provide personal information, data and content. Your use of third-party websites, products and services is your responsibility.

12. Children.

Aturna is not directed at children under 18 years of age. We do not knowingly collect any information or data or market to children. By using Aturna, you represent that you are at least 18 years of age.

13. Contact Information.

If you have any questions about this Privacy Policy, please contact us at:

GUIDR LLC is located at 6240 Shirley Street, Suite 105, Naples, Florida.


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Aturna is an online service offering documents and informative resources. We are not a law firm, and our services do not include the provision of legal advice